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Le-Ata Tonga

 

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Pair up your most favourite office outfit with a selection of our Corporate wear. Now available at our shop with different style  and colours.

  • ALEFA
  • BUTTERFLY AMI
  • CORPORATE
  • EARRINGS
  • ELEI KAFTAN
  • ELEI SCARF
  • FLORAL EARRINGS
  • HANDMADE EARRINGS
  • MAIAVA SHIRT 100% COTTON
  • MALEI
  • METAL OIL EARRINGS
  • NUALEI
  • PALAZZO PANTS
  • TIAKANA
  • TROPICAL EARRINGS

Le-Ata is a fashion brand owned and operated by Leata Mailo McCarthy. The brand name, Le-Ata, combines two Samoan words, with a dash in between, meaning “The images” or “The Smile.” Leata takes pride in her identity as a Pacific Islander and uses her platform to promote a contemporary fusion of fashion and her Pacific culture and heritage through the use of Elei and Kupesi Printing.

The brand was established in 2007 while Leata was on a break from university to have her first child. She started selling her products in a garage in New Zealand, then expanded to markets and online sites like Trademe. Despite her husband’s work requiring their family to travel around the Pacific, Leata has successfully established a physical store in Nukualofa, Tonga, and has expanded her brand to Samoa and American Samoa. Le-Ata products can also be found at distributors in New Zealand and Australia.

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